Lifestyle

Supporting the People Behind the Product

5 Mins read
Julie believes that the individual contributor (IC) track should be full of possibilities for leadership, even though the roles aren’t always structured to enable that. In her mind, that’s the difference between a manager and a…
Lifestyle

A beginner’s guide to customer journey maps

5 Mins read
For a small business entrepreneur, “that’s a big deal because that means they’re not going to get paid, which means that tuition payment for their kid in college may be in jeopardy. So we take that…
Lifestyle

Establishing That You Have Something To Say

4 Mins read
Concepts that can make that vision more tangible. Our stakeholders are often editos with strong points of view on design and layout—and they love to edit whatever we come up with! Their perspective can give us…